building evergreen content hubs that earn links over time
Some pages earn a flood of backlinks within days and then fade. Others quietly gather links month after month, becoming the backbone of a site’s authority. The difference? Structure and timelessness. That’s where evergreen content hubs shine. In this article, we’ll walk through how to design and build evergreen content hubs—central resources that earn backlinks passively over time while improving topical authority and internal SEO performance. What Is a Content Hub? A content hub is a strategically organized group of related content centered around one main “pillar” topic. It usually includes: A comprehensive pillar page —the central, all-encompassing guide Multiple supporting articles —focused on specific subtopics Logical internal linking —connecting all related pieces Example: A content hub about email marketing might include a pillar page titled “The Complete Guide to Email Marketing,” with child articles such as: “How to Write High-Converting Email Su...