how cloudflare helps you detect bot traffic in ppc campaigns
Pay-per-click (PPC) campaigns are a cornerstone of digital advertising. But with high visibility comes high vulnerability—particularly from bots that click on ads without genuine user intent. Bot traffic inflates costs, distorts conversion rates, and damages campaign effectiveness. While traditional ad platforms offer limited bot filtering, Cloudflare provides a powerful, infrastructure-level solution to detect and stop this unwanted traffic before it even reaches your analytics tools or landing pages. This article explores how Cloudflare can help detect bot traffic in PPC campaigns, how it integrates into your existing stack, and what actionable steps marketers can take to protect their ROI. What is Bot Traffic in PPC Campaigns? Bot traffic refers to non-human visits generated by automated scripts or programs. In the context of PPC campaigns, this includes: Click fraud by competitors or shady publishers Web scrapers targeting ad URLs Traffic from infected devices (...