How can I speed up Mediumish theme
Why site speed matters for Mediumish
Speed is not just a technical metric. For Mediumish-based blogs and publications it directly affects reader engagement, bounce rate, mobile usability, and search visibility. Readers expect near-instant loading, particularly on long-form posts that Mediumish typically showcases. A slow theme hurts readability and monetization: fewer pageviews, lower ad viewability, and poorer conversion for email signups.
Search engines also reward fast pages. Core Web Vitals and other performance signals influence how often your content surfaces in search results. Improving Mediumish's performance ensures your content competes well for visibility while giving readers a pleasant, distraction-free experience.
Finally, many readers will come from constrained networks or older mobile devices. Optimizing Mediumish for speed is an accessibility and inclusivity win: you reach more people, keep them reading longer, and make your content more shareable.
Measure before you change
Key metrics to gather
Start by measuring. Use tools like Lighthouse, PageSpeed Insights, WebPageTest, and real user monitoring if available. Focus on metrics that matter: Largest Contentful Paint (LCP), First Contentful Paint (FCP), Total Blocking Time (TBT), Cumulative Layout Shift (CLS), and Time to First Byte (TTFB). Document baseline numbers so you can quantify improvements.
Measure both mobile and desktop. Mediumish readers often use mobile devices, so prioritize mobile Lighthouse runs. Also test on a throttled connection (e.g., 3G) to mimic real-world conditions.
Collect a resource waterfall
A waterfall view shows what loads, in which order, and how long each resource takes. For Mediumish this reveals heavy fonts, large hero images, or render-blocking CSS/JS. Addressing the top offenders yields most gains.
Record asset sizes and counts. Pages with many small files often suffer from request overhead. Combine, lazy-load, or remove assets where appropriate.
Critical CSS and stylesheet strategy
Mediumish themes often include global styles and component CSS. Large CSS files can block rendering if not handled correctly. The goal is to deliver the minimal CSS needed to render the above-the-fold content instantly, and load the rest asynchronously.
Extract critical CSS
Use a critical CSS tool or build step to extract styles required for the initial viewport. Inline that CSS into the page head so the browser can render the primary content immediately. Keep the inline block small — typically under a few kilobytes for fastest effect.
Load remaining CSS asynchronously
For non-critical styles, use rel="preload" with an onload switch to rel="stylesheet", or load CSS with a small JavaScript snippet that swaps rel after load. Example pattern:
<link rel="preload" href="/assets/mediumish.css" as="style" onload="this.rel='stylesheet'">
<noscript><link rel="stylesheet" href="/assets/mediumish.css"></noscript>
This prevents the large stylesheet from blocking rendering while ensuring it applies once downloaded.
Modularize styles
Break theme CSS into components: core, article, sidebar, ads, and widget styles. Only load the modules needed for a particular page. For example, author profile widgets or heavy social scripts should not force loading of their styles on every article page.
Optimize images for modern web
Images are usually the largest assets on Mediumish posts: featured images, inline illustrations, and avatars. Image optimization yields huge wins.
Use modern formats
Serve WebP or AVIF where supported, with fallbacks to JPEG/PNG for older browsers. Many static site generators and image CDNs can produce responsive outputs automatically.
Responsive images
Use srcset and sizes to deliver the right image size for each viewport. Example:
<img src="/img/hero-800.jpg"
srcset="/img/hero-400.jpg 400w, /img/hero-800.jpg 800w, /img/hero-1200.jpg 1200w"
sizes="(max-width:600px) 100vw, 800px"
alt="Descriptive alt text">
This prevents mobile devices from downloading unnecessarily large images.
Lazy load non-critical images
Use loading="lazy" for images below the fold and a small low-quality placeholder (LQIP) or dominant color placeholder for perceived performance. For hero images consider a progressive load: small blurred image replaced by full-resolution version.
Compress and resize at build time
Run image compression in your build pipeline so each image is stored in multiple optimized sizes. Avoid client-side resizing of huge images — do it once during the build or on the CDN edge.
Deferring and loading JavaScript smartly
JavaScript is often the main cause of high TBT and slow interactivity. Mediumish themes may include social media widgets, syntax highlighters, comment widgets, and analytics scripts. Each adds blocking time or long tasks.
Audit and remove unused scripts
List every script included by the theme and by third-party plugins. Remove anything not essential to the initial reading experience: postpone comments, engagement widgets, and heavy social embeds until after first render.
Use async and defer
Prefer defer for scripts that can run after parsing but before DOMContentLoaded, and async for independent third-party scripts. Avoid inlining large scripts; keep initial HTML small.
Load heavy widgets after interaction
For comments, social embeds, and related posts widgets, lazy-load on scroll or when the user shows intent (e.g., clicks a "Show comments" button). This keeps the initial page focused on the article and cuts initial load.
Minify and bundle sensibly
Minify JavaScript and combine small modules thoughtfully to reduce requests. But avoid over-bundling if it forces the user to download unused code. Use code-splitting so page-specific code is only loaded for that page.
Web fonts best practices
Fonts can delay text rendering and inflate payloads. Mediumish often uses elegant serif and sans-serif combinations — optimize them.
Limit font families and weights
Choose a small set of necessary font weights. Every added weight increases file size. Prefer variable fonts if they provide equivalent typography with fewer files.
Use font-display
Add font-display: swap to avoid invisible text while fonts load. This ensures the system font shows immediately, reducing perceived delay.
Preconnect and preload
If using a remote font provider, preconnect to their domain and preload the critical font file to speed delivery. Example:
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="preload" href="/fonts/inter-var.woff2" as="font" type="font/woff2" crossorigin>
But only preload the primary font used in headings or LCP content. Avoid preloading many fonts.
Caching and CDN strategy
A CDN is a must for broader reach. Cache static assets aggressively and set sensible cache headers for content that changes rarely. For Mediumish deployments on GitHub Pages, static hosting with a CDN in front (Cloudflare or similar) adds global speed benefits.
Set long cache lifetimes for immutable assets
For hashed assets (e.g., app.abcdef.css), use far-future expiry headers and rely on filename changes for updates. For HTML pages, keep shorter cache lifetimes or use stale-while-revalidate policies.
Use edge optimizations
Some CDNs provide automatic image optimization, Brotli compression, and HTML minification at the edge. Turn on these features to offload processing from origin servers and reduce transfer sizes.
Leverage service workers carefully
A service worker can cache assets and provide instant repeat views. For a content site, use a simple cache-first strategy for static assets and network-first for fresh content. Test thoroughly to avoid serving stale content inadvertently.
Reduce HTTP requests and payloads
Every request adds latency. Reduce the number of assets and the total bytes transferred.
Inline tiny assets
Inline very small CSS or SVG icons used in the header to avoid extra requests. Avoid inlining large files — keep the HTML lean.
Sprite or use icon fonts sparingly
Use SVG sprites or inline SVG for common icons. Icon fonts are less preferred because they require a font file and accessibility care.
Eliminate unused CSS and JS
Tools like PurgeCSS can remove unused selectors from your stylesheets. Combine this with componentized CSS so you only ship styles you actually use on a page.
Server build and deployment tips
How you build and serve the site matters as much as front-end tweaks.
Static site generation
Mediumish is often used on static platforms. Pre-render pages at build time so the server returns HTML quickly. Static sites reduce TTFB and mesh well with CDNs.
Choose a fast host
If not using GitHub Pages, choose a host optimized for static sites with global edge nodes. For dynamic parts (comments, personalization), use microservices or managed APIs so the core page stays static and fast.
Compress responses
Enable Brotli or Gzip on the server or CDN. Brotli typically yields the smallest size for text assets like HTML, CSS, and JS.
Practical checklist and quick wins
Here is a prioritized checklist you can follow on any Mediumish site. Each item is described concisely so you can act fast and measure impact.
- Measure baseline: run Lighthouse mobile and record LCP, CLS, TBT, TTFB.
- Optimize hero image: convert to WebP/AVIF, serve responsive sizes, lazy-load non-critical imagery.
- Inline critical CSS: extract above-the-fold CSS and load rest asynchronously.
- Defer non-essential JS: set defer or lazy-load comments, social embeds, and analytics.
- Limit fonts: use variable fonts or preload only critical font files with font-display swap.
- Enable CDN and compression: Brotli compression and proper cache headers for hashed assets.
- Remove unused code: purge unused CSS and audit plugins/widgets to remove heavy or redundant scripts.
- Implement lazy loading: images, iframes, and below-the-fold components.
- Test and iterate: measure after each change and keep the waterfall small.
Act on the top three items first — you will often see the biggest gains from optimizing hero images, inlining critical CSS, and deferring heavy JavaScript.
FAQ
How do I identify which images to optimize first
Start with the largest visible image (usually the featured image) and any images that appear above the fold. Use the waterfall to find images with long download times. Prioritize converting those to modern formats and serving appropriately sized variants.
Will inlining CSS increase my HTML size too much
Inlining a small critical CSS block is effective. Keep it minimal — under a few kilobytes ideally. The tradeoff is better LCP at the cost of a slightly larger initial HTML. For repeat visits, cached CSS modules will offset the cost.
Is it safe to lazy-load comments and ads
Yes. Most readers are focused on content and will rarely interact with comments immediately. Lazy-loading comments and ads after the main content or on interaction reduces initial load and improves perceived performance.
How often should I run performance audits
Run an audit after each major change or release. Also schedule periodic audits (monthly) to catch regressions, especially when adding new widgets or third-party scripts.
Are there hosting-specific tips for GitHub Pages
For GitHub Pages, use a CDN in front (e.g., Cloudflare) to add Brotli compression and image optimization. Pre-build responsive image variants and leverage static hosting best practices since you cannot control server headers directly from GitHub Pages.
Final practical notes
Optimizing the Mediumish theme is a combination of measurement, small targeted changes, and sensible defaults. Start small: images, critical CSS, and deferring JavaScript usually deliver the most noticeable gains. Use a CDN and caching to scale globally. Keep testing after each change and prefer progressive improvements over a single, risky overhaul.
If you want, I can produce a tailored checklist specific to your Mediumish setup: tell me whether you host on GitHub Pages, Netlify, or another platform, and share a Lighthouse report or a sample URL. I can then prioritize actionable changes and provide code snippets you can paste directly into your theme.

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